Abstract
This paper will look at the use of media framing in creating a perception and stigma among thepopulation regarding depression, with attention paid to the differences between mainstream media andsocial media. The analysis of mental health issues especially depression is made through media framingtheory that proposes the media does not only inform but also shapes how people understand problems.The mainstream media tends to dramatize the issue of mental illness and lay stress on extreme instancesand secures negative stereotypes, whereas social media brings to life a more personal and relatableimage, creates empathy, but can be misleading. The study points out the influence of such differentframes on the attitude of people, stigma, and empathy towards depressed people. Negativerepresentations may also lead to heightened stigma, in the sense that people do not seek help, andpositive or sympathetic representations can contribute to help-seeking behavior and de-stigmatize thepeople. The study conducts a comparison of stigmatizing and empathetic tone frequency and frame usein the two types of media using content analysis. The results have indicated that mainstream media isbiased towards supporting stigma and social media is more understanding, although not without risks.The paper ends by stating that ethical media coverage of mental health is necessary to reduce stigmaand promote improved mental health care utilization. The results can imply that media campaigns andinfluencers might be helpful to reshape the societal perception of mental health.